downtown battle creek

The Grand Cereal Parade will be held Friday, June 12, 2026, starting at 6:30pm NOTICE: New parade route for 2026! Join us for the kick-off of National Cereal Festival 2026! Parade route will be located downtown Battle Creek beginning and ending at The Rink City Lot. We will depart the Rink City Lot, head left onto McCamly, right onto Jackson, right on to Capital, right on to Hamblin, left on McCamly and back into the City Rink lot. Parade and registration are FREE of charge! Participants can begin lining up at The Rink City Lot at 5pm.