Royal Events

Royal Events is a group of unique event-producing companies. The Crown Cheer and Dance Championships and Ultimate Championship Experience (UCE). In addition, Royal Events also produces the Small Gym Nationals and provides stylish cheer and dance apparel through Royal Threads. Royal Events was co-founded by Emmitt Tyler and Kevin Spencer. The two met back in college and were members of the 1994 University of Louisville championship cheerleading team. Emmitt is best known in the industry for co-founding JAMfest Events in 1996 and forming the JAM Brands in 2007. Kevin started the Crown Cheer & Dance Championships in 2016 and acquired Ultimate Cheer Experience in 2019. In late 2020, Emmitt joined Kevin on the Crown and UCE team as a strategic partner. The two created Royal Events Group shortly after in the spring of 2021. Royal Events Group is passionate about providing THE BEST competition experience for its athletes, coaches, and spectators. Adult Admission: $22.00 (per person) *sales tax may be applicable depending on the host state tax requirements Kids Admission: Ages 5 and under are FREE

The Crown Cheer and Dance Championships was founded in 2016 by Kevin Spencer. The goal was to provide a great event with innovative awards, fair judging, family fun atmosphere and great customer service. All of this, while focusing on keeping everything affordable. The Crown has continued to grow tremendously each season by sticking to these core values. In late 2020, Emmitt Tyler joined Kevin as partners in The Crown. Our hope is that Emmitt’s experience partnered with Kevin’s passion will help create a new industry standard that will benefit athletes, coaches and parents alike. The Crown has exploded and had their best season to date despite dealing with the Covid pandemic. In early 2021, Emmitt and Kevin created the Royal Events Group which The Crown is proud to be a part of. Moving forward, Royal Events will continue to hold true to the original core values that built The Crown Cheer and Dance to it’s prominence. So when you come to The Crown or any Royal event, expect the ROYAL treatment! Adult Admission: $28.00 (per person) Kids Admission: Ages 5 and under are FREE